Glossary
AEO vs. GEO
AEO targets direct answer boxes; GEO targets generative AI answers.
AEO (Answer Engine Optimization) aims to appear wherever search engines give direct answers (featured snippets, voice assistants).
GEO targets the free-text answers generated by large language models. The two overlap, but in GEO the answer is regenerated every time and has to be measured through sampling.
Updated: · Author: GeoDog Editorial