Glossary
An AI visibility glossary.
GEO, AEO, citations, share of voice… Short, sourced definitions of the concepts behind a new field.
- GEO (Generative Engine Optimization)
- All the work done so a brand appears accurately and often in generative AI answers.
- AEO vs. GEO
- AEO targets direct answer boxes; GEO targets generative AI answers.
- AI visibility
- How often, and in what context, a brand appears in AI answers.
- Presence rate
- The share of valid answers that mention the target brand, out of all valid answers.
- AI citation
- A source link the provider returns alongside an AI answer.
- Share of voice
- Your brand's share of all mentions within a defined competitor set.
- Prompt cohort
- The versioned, frozen set of questions asked in a scan.
- llms.txt
- An experimental proposal for a text file that summarizes a site's content for language models.